Buying guide

How to choose hair care

Choosing the right hair care depends on your daily routine and what your hair needs. This range offers shampoo, conditioner, styling tools and permanent dye from familiar names like John Frieda, Garnier and Head & Shoulders. You can find solid shampoo bars from Dr Organic alongside Wella colour and repair masks. Whether you want to tone grey hair, add volume to fine strands, or hydrate a dry scalp with E45 scalp serum, there is a formulation to suit you. The range includes single bottles, sets and multipacks to help you organise your bathroom.

What matters most

The most important step is matching the product to your hair type. Fine and flat hair requires lightweight formulas that add body. John Frieda Volume Lift and Weightless Wonder are designed for this exact purpose. If you have thick, curly or coily hair, you might prefer richer formulas instead. Rhyme & Reason Quench & Curl conditioner provides deep hydration. John Frieda Dream Curls crème oil reduces frizz.

For dry scalps, you can use a targeted serum. Head & Shoulders DermaXPro and E45 hydrating scalp serum offer leave-in hydration. The E45 scalp serum contains glycerin and squalane. You massage it in through the bottle tip. It is left to absorb by day or overnight.

How to choose permanent hair dye

When you want to change your colour at home, permanent dye kits provide everything you need. Garnier Nutrisse Ultra Crème uses an oil-infused formula. It covers grey hair and is available in shades like Natural Baby Blonde and Black. If you prefer golden copper undertones, Garnier Belle Color offers a multi-tonal finish with an argan oil conditioner.

You can buy hair dye in single boxes or multipacks of three. Permanent dye multipacks suit people who colour their hair every few weeks. Always read the box instructions carefully before you begin the process. You must do the skin allergy test 48 hours before colouring, as the pack says.

Shampoo and conditioner formats

The range gives you a choice between liquid bottles and solid bars. Liquid shampoos and conditioners from John Frieda usually come in 250ml or 500ml bottles. You can buy the 500ml sizes as single bottles or as a duo. The duo sets contain the same 500ml bottles as the singles, grouped together. Some formulas are colour-depositing, such as Shimmering Silver or Midnight Brunette.

Solid shampoo bars from Dr Organic offer a plastic-free alternative for travel. A single 75g bar provides over 35 washes. This is equivalent to two standard bottles of liquid shampoo. You can choose tea tree and lemon for oily roots or coconut and orange for curly hair.

Styling products and tools

Before using heated styling tools, you can apply a heat spray. John Frieda Heat Defeat spray is designed for blow dryers and straighteners. It replenishes moisture during styling. If you prefer to avoid heat, the Dream Curls styling foam is applied to damp hair. You leave it to air dry, and it defines natural waves without any heat tools.

For mechanical styling, the ghd Air professional hair dryer kit includes a 2100W ionic motor. The ionic technology reduces static and frizz while you blow dry your hair. The kit comes with a diffuser attachment for natural waves. It also contains a narrow nozzle, a size 3 radial brush and sectioning clips.

Compare styling and scalp formulas
ProductVolumeMain useKey ingredient
E45 Hydrating Scalp Serum 150ml150mlLeave-in scalp hydrationGlycerin and squalane
John Frieda Frizz Ease Dream Curls Crème Oil 100ml100mlCurl defining creamRosehip oil
The INKEY List Shea OIL Nourishing Hair Treatment50mlNourishing hair oilShea oil and jojoba oil
Head & Shoulders DermaXPro Gentle Scalp Care Serum145mlHydrating scalp serumManuka honey and ceramide
John Frieda Frizz Ease Heat Defeat Protecting150mlSpray for heat stylingThermaGuard Complex

Updated 9 October 2026.

Common questions

How do I use the E45 scalp serum?

The E45 hydrating scalp serum comes in a 150ml bottle with a tip dispenser for direct application. You massage the lightweight, fragrance-free formula directly into your dry scalp. It requires no rinsing, so you just leave it to absorb into your hair and skin during the day or overnight.

How often should I use silver shampoo?

Silver shampoo is a toner designed to neutralise brassy and yellow tones in grey and white hair. John Frieda Shimmering Silver shampoo uses silver gloss technology to reveal a cleaner silver shine. Because it is a toner, you should use it once or twice a week rather than every single wash.

What comes in the ghd Air hair dryer kit?

The ghd Air professional kit provides the tools you need to blow-dry your hair at home. It includes a 2100W hair dryer with an ionic motor to reduce static electricity. The box also contains a diffuser attachment for natural waves, a narrow styling nozzle, a size 3 radial brush and sectioning clips.

How long does a solid shampoo bar last?

Dr Organic solid shampoo bars are formulated as a plastic-free alternative to traditional liquid bottles. Each 75g bar delivers over 35 washes, which means one bar is equivalent to about two standard bottles of liquid shampoo. You can choose formulas like aloe vera and shea or coconut and orange.

Do I need to test hair dye before using it?

Yes, you must do the skin allergy test 48 hours before colouring your hair. Permanent dyes like Garnier Nutrisse Ultra Crème and Garnier Belle Color require this step. Always read the instructions provided in the box and follow the directions exactly to ensure you colour your hair properly and carefully.