John Frieda Shimmering Silver Shampoo for Grey & White Hair 250ml

Transform dull grey hair into bright, radiant silver with John Frieda's Shimmering Silver Shampoo. Specifically formulated for grey and white hair, this shampoo neutralises unwanted brassiness whilst enhancing natural shine to reveal the clean, luminous silver tones you're looking for. Perfect for anyone seeking to maintain vibrant, silvery locks with professional results at home.

• Silver gloss technology — neutralises brass tones and yellowing to reveal true silver shine
• Enhanced shine formula — boosts radiance and brightness for visibly healthier-looking grey hair
• Gentle cleansing — effectively cleanses without stripping colour or moisture from delicate silver strands
• Brightening action — transforms dull, lacklustre grey into luminous, vibrant silver tones
• Professional results — salon-quality shimmering effect you can achieve in your own bathroom
• Compatible with all grey and white hair types — works on natural and coloured silver shades alike

Use regularly as part of your hair care routine to maintain brilliant silver tone and maximum shine. Works beautifully when paired with a complementary conditioner for optimal brightening and nourishment of grey and white hair.